About Us

Building products since 2010.

We have worked on software products spanning the following markets/landscapes: Artificial Intelligence, FinTech, Lending, Small Business Banking, Cannabis, and Health. Our approach to software is largely agnostic to the use case in question. Most software startups find challenges with similar problems and objectives.

We design, develop, and improve product development requirements (PDR’s) so the companies we work with can achieve their goals. PDR’s include the artifacts you need to have (and update in a cadence) to successfully develop your software product. We believe all software startups can benefit from having the following product development requirements:

1. Articulation of the problem the company is trying to solve and how they intend to solve it

2. The Information Architecture that exists for the organization as well as for their customers

3. Buyer and Customer Personas they do / should target

4. Competitive Landscape and Research

5. A clearly documented

   1. Internal and External Guide for how your product works

   2. Internal Guide for how you sell and market your product

   3. Product Development Roadmap

   4. Customer Facing Roadmap

   5. Internal Guide for how you prioritize roadmap items

   6. Process for collecting user feedback and incorporating it into your roadmap